Vanity Fair is no match whatsoever for Bodyguard in head-to-head ratings clash
Bodyguard and Vanity Fair went head-to-head in the primetime schedules last night, but the latter was absolutely no competition for Jed Mercurio’s latest.
Bodyguard managed a 6.6 million average, roughly in line with last week’s first two episodes, and a peak of 7 million – a new high.
That’s despite the fact it had newfound competition over on ITV from the Olivia Cooke-fronted period drama.
Only 3.1 million tuned in for the Amazon co-production, which arrived on a sea of publicity in the slot previously occupied by Victoria and Downton Abbey.
This is just a couple of weeks after ITV controller Kevin Lygo said of new dramas: “If it gets 2.5 million, that’s not good enough for us.”
Is a mere 600,000 more than that marker any better?
Vanity Fair continues tonight at 9pm on ITV. Bodyguard is back on Sunday at 9pm on BBC One.