The Apple Music Festival has been scrapped after a decade, it has been confirmed.
Formerly the iTunes Festival, the event – held in recent years at the Camden Roundhouse – famously brought together a slew of A-list acts for free concerts, streamed online.
Last year’s impressive line-up included Britney Spears and Sir Elton John.
Now, the company is thought to be “concentrating its resources on one-off events”, according to Music Business Worldwide.
The festival used to be an entire month long and host gigs daily, but two years ago was scaled back to just ten days.