Taylor Swift’s reputation may not be as sparkly as it was when she launched 1989 three years ago, but the sales are apparently still enormous.
If not, more so.
According to ‘the data’, Look What You Made Me Do sold 100,000 paid downloads in the US between 9pm and midnight on Thursday; essentially its first three hours on the market.
Hits Daily Double reckons that’s 20% more than Shake It Off achieved in its equivalent window – with that song going on to sell 544,000 in its first week.
So now it’s a case of seeing what LWYMMD’s extremely divided reception is going to mean for its sales throughout the rest of the week: the anticipation got it off to a flying start, but can the momentum hold? The music video premiere tomorrow will certainly help, but what then? And what of the new era going forward?
For the time being, the song remains Number 1 on the US iTunes store; and yesterday was outpacing Demi Lovato’s Tell Me You Love Me by fourteen copies to one.
Demi needn’t worry though: she’s got two songs in the US iTunes Top 10 right now, with Sorry Not Sorry still hanging about at No9.
Taylor’s album Reputation is out on November 10.