Sales projections are in for Fifth Harmony’s third, eponymous album.
The record, which hit shelves last Friday, is showing a sharp drop in first-week sales compared to predecessors 7/27 and Reflection.
30-35,000 pure album sales are expected by the end of its first frame in the US, and streaming and individual track sales should bring the equivalent total to somewhere between 40-45,000.
For comparison, Reflection shifted 80,000 (62,000 of which was pure album sales) in 2015, and last year 7/27 managed 74,000 (49,000 in pure album sales) in the same time-frame.
So it’s not a great start for the album, but hopefully latest single He Like That could help gather momentum further down the line.
In terms of its chart placement on the Billboard 200, it’s hard to tell – as several records are tracking in roughly the same ballpark. However, Headline Planet reports that it can probably rule out a Top 3 bow.
Meanwhile, here in the UK, the album is No7 in the midweek sales flash.
The week’s final chart is expected on Friday, and traditionally pop acts with strong fanbases – such as 5H – suffer drops in the second half of the week; so the girls will need to keep their fingers crossed that the album holds on for a Top 10 finish.
For contrast, Reflection entered at No18 and 7/27 at No6 in the UK.
Read the Playlisted verdict on the self-titled new album here.