Well here’s an interesting chart clash we can look forward to in a month or so: Demi Lovato and Miley Cyrus are bringing out their new albums on the same day.
Demi’s sixth opus Tell Me You Love Me was announced last night to be hitting shelves on September 29 – the same day Miley’s Younger Now has long been set to hit shelves.
The pair go back a long way, of course: they each found fame in the same ~era of the Disney Channel, alongside Selena Gomez.
Historically Miley is the stronger album seller: her last ‘official’ record Bangerz hit No1 and sold over a million units in the US. But with Demi’s Sorry Not Sorry enjoying strong traction on US iTunes, could she put up a good fight?
She did actually chat very briefly about release strategies when speaking with Elvis Duran earlier this month, when he mocked high-flying execs who make tonnes of money deciding on what day certain announcements should be made.
Demi said: “It’s strategic, its very strategic – trying to make it before certain deadlines, or who else is releasing an album that week and if it’s more important to you to get a number one album or whatever.”
Chart nerds worldwide will be interested to see who outsells who in the first week but – obviously – in this day and age there’s so much more to an album’s success than its first week of sales. What’s more, the better-selling album may not even necessarily be the best one.
Long story short: both of the albums should be well worth a listen.